97% of South Africa's energy is fuelled by coal, contributing over 170 million tons of carbon dioxide annually. It is not surprising that our beautiful country is suffering from an increase in air pollution.
Battling an issue like air pollution is a huge task, so why not start small? Why not start with Spekboom?
This might just be an overachieving statement, but could Spekboom be our country's saving grace?
Spekboom For Climate Change is the latest project from Call 2 Care - a Cape Town based NPO whose aim is to improve lives through educational outreach projects and socially conscious projects. Their vision is to fight climate change, reduce our carbon footprint, and to greenify and educate local communities.
The organisation grows and propagates their spekboom locally in the Sebenza Gogos Garden - an all-female run elderly garden in Gugulethu. Once the spekboom has grown to a healthy size, The Gogo’s sell the propagated spekboom back to Call 2 Care, and the Spekboom is then sold as corporate gifts to help counteract their carbon emissions, or donated to a community in need. Currently, the Spekboom is being donated to Thembani Primary School - an under-resourced and under-priveledged school in Langa. Once the quota from Thembani is fulfilled, the Spekboom will be donated and planted in surrounding underserved communities all over the Mother City… and finally, South Africa!
So, why Spekboom?
Source: Spekboom for Climate change/Call2Care
My Desert Rose has partnered with Call 2 Care to plant a Spekboom for every sale made. Even though our brand is sustainable and carbon low- due to the business model of buying and selling pre-loved luxury fashion we believe that we need to do more. The fashion industry is a huge contributor to pollution, 23kg of GreenHouse Gases are generated for each kilo of fabric produced. Partnering with Spekboom for Climate Change is just another way for us in our fight to make the fashion industry more circular and sustainable.
This partnership makes it easier for you, as a consumer, to play a role in creating a greener South Africa. We hope that our partnership with Spekboom for Climate Change encourages other fashion brands to take a greater step in lowering their carbon footprint. It’s selfless self love - by buying yourself some luxury pre-loved items you’re helping a community in need and further reducing your carbon footprint.